16 September 2024
Understanding how much to charge for products or services is essential for any startup business owner. Setting the right price for your products or services can be one of the most challenging aspects of running a business. Pricing influences every facet of your business, from cash flow to profit margins to customer perception.
As an aspiring entrepreneur, understanding the distinction between retail and wholesale pricing is crucial for your business's success.
10 September 2024
A meaningful and well-defined brand identity sets your company apart from the competition and shapes how your target audience perceives your business. Ultimately, brands influence customers’ buying decisions. But what exactly is brand identity and does your small business need one?
08 September 2024
The people we surround ourselves with wield a profound influence on our success, behaviour, and mindset. It’s often referred to as the social proximity effect.
This guide is designed to walk you through the essential steps of starting a setup from scratch, focusing on finances, marketing, and processes.