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Dr Sri Martani Effiyanti is a lecturer in Business Management at Leicester Castle Business School (²ÝÁñÊÓƵ). She joined ²ÝÁñÊÓƵ in September 2022.
She has a substantial teaching experience on various levels of undergraduate and postgraduate studies.
Her research focus is Microfinance, Information Asymmetry, and Small-medium Enterprises. In her PhD, she studied ‘how alternative Microfinance Business Models (MFBMs) address information asymmetry in the Microfinance Provider (MFP) – Loan Officer (LO) – Borrower relationship triangle?’

The Centre for Enterprise and Innovation (CEI) 

• Microfinance
• Small and Medium Enterprises (SMEs)
• Entrepreneurships
• Information Asymmetry
• Business Models
• Skills and Competencies
• Poverty
• International Business

• Strategic Management
• Organizational Management
• Organizational Behavior
• International Business

• PhD in Management, University of Hull, United Kingdom
• MBA, University of Colorado, Denver, USA
• BSc in Accounting, Colorado State University, Fort Collins, USA
• PgDip in Research Training
• FHEA

• Global Strategic Management (Module Leader)
• Organizational Management
• Dissertation Supervision (PG - Level7) 

• Effiyanti, S. and D. Tsagdis (2020). Information asymmetry mechanisms in alternative microfinance business models. Conference of the EuroMed Academy of Business. Mumbai, India.
• Effiyanti, S. and D. Tsagdis (2017). Microfinance business models and information asymmetry at the ‘bottom of the pyramid’: An Indonesian perspective. 16th International Entrepreneurship Forum (IEF) Conference. Kathmandu, Nepal.
• Effiyanti, S. and D. Tsagdis (2015). Capability and skill barriers in accessing and providing microfinance in Indonesia. 2nd International Conference on Business, Economics and Social Sciences, Economics and Social Sciences, Sekolah Tinggi Ilmu Ekonomi Indonesia. Mataram Lombok, Indonesia.